GOURMET CHALLENGE WINS COST SECTOR AWARD - APR 08
Charlton House has been named winner of the Marketing category of the Cost Sector Catering Awards 2008 at a glittering award ceremony held at the Hilton London Metropole on Thursday 27th March.
The Awards are the pinnacle of the food service calendar and recognise and reward the achievements of the most dynamic executives in the sector. Charlton House’s ‘The Gourmet Challenge’ campaign impressed the judges. Based on a food trivia quiz, the aim of The Gourmet Challenge was to increase sales throughout Charlton House staff restaurants, to create a talking point and a buzz and give customers an opportunity to get together in a fun and sociable way.
Caroline Fry, joint managing director of Charlton House, and Mark Blacker, Charlton House’s marketing manager, were jointly nominated for the award.
Caroline Fry, said:” The campaign had 240,000 entries, a phenomenal number! The general feedback from the promotion was superb. It really created a buzz at unit level, which escalated as the Final approached. Sales increased overall, with some sites reporting a ten per cent increase but the real advantage of the campaign was that the ability to direct customers to weak sales areas or alternatively, to products with higher gross profit margins.
“It is great for all of our teams involved to get this level of recognition for their hard work. It was very much a cross-company initiative, involving our on-site catering teams, our executive chefs, our marketing department, sales and administration.”
|
 |
 |